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Welcome to the latest section of Alma Matters “Bookshelf” - a platform where people can share their comments, feelings and thoughts about various books they read. From business and economics to SCI-FI, thriller and comedy…please feel free to contribute to this section by writing to us at alumni_relations@isb.edu

Recommended Readings by Dev Madeka
Dev is from the Class of 2006 and works at Novartis in Australia as Head of Integrated Insights. Dev has rich experience in Product Launch, New Channel Development, Low Income Markets, Market Research, Brand Analytics, Forecasting, Sales Force Effectiveness, Business Intelligence, Business Development and Licensing and Alliance Management and has worked in various countries including India, Philippines and Australia. Dev enjoys reading books and is interested in Technology.

 “Good Strategy Bad Strategy: The Difference and Why It Matters”, by Richard Rumelt

To anyone who has sat through hours of “visioning” exercises or spent hours crafting “mission statements” that are typical of large corporates, this is a breath of fresh air. This book  reveals that the fundamentals of true strategy while simple in concept are hard, non-glamorous and come from removing the fluffy corporate slogans, identifying the “kernel” of truth and making hard choices about what to focus on. All very straightforward in concept, but as anyone who has led a change program would know that corporate inertia, silos and fiefdoms are a formidable foe – all of which need to be battled to actually make strategy work.
A book after my own heart – I am reading this for the second time and find it even more enlightening.I would highly recommend this book for its clear writing absence of buzzwords and incredibly insightful examples.

 

We are happy to share that Apoorv Vishnoi from the class of 2013 has recently written a book titled “Life of Irrational Choices (LOIRC)”.Given below is a Review by Jack Magnus for Readers’ Favorite.

“Apoorv Vishnoi's coming of age memoir, Life of Irrational Choices, is charming and very, very funny. It's also very well written, even though Vishnoi did not have becoming an accomplished writer as one of his life goals. Somehow, in all the rush towards high-paying athletic jobs and highly paid start-up dreams, this author gained the ability to communicate in a wry, conversational fashion that is just marvellous. I loved his stories about growing up, especially his father's efforts to teach him mathematics on his vacations. His well-thought solution of using a ruler to find the length of the hypotenuse of a right triangle was classic. Life of Irrational Choices is a refreshing take on both the coming of age memoir and the self-help genre of career and life guides. While it may tell you more about what you shouldn't be doing with your life, it does so in a frank, slyly humorous and self-deprecating manner that kept me smiling and wanting to read more. Life of Irrational Choices is highly recommended.”