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Bookshelf
Welcome  to the latest section of Alma Matters “Bookshelf” - a platform where people can  share their comments, feelings and thoughts about various books they read.  From business and economics to SCI-FI, thriller and comedy…please feel free to  contribute to this section by writing to us at alumni_relations@isb.edu
    
  Recommended  Readings by Rajiv Nair
Rajiv is an alum from the PGPMAX Founding class and  has  been a retailer for over 18 years with companies like Shoppers Stop, Hypercity  and Mothercare. He now heads a French fashion brand called Celio as the CEO for  the India business. Besides work,  Rajiv loves  to follow cricket, mobile/ digital tech, rock music of the 70-90s & likes  reading   ( biographies, humor, fiction  and history).

“O Jerusalem”, written by Dominique  Lapierre and Larry Collins
A superb account of the conflict between the Arabs and the  Jews for the holy land of Jerusalem in the background of the UN partition and  the British exit. It's a touching human account of the struggles of war in  vivid detail.
 
 
    “Steve Jobs”, by Walter Isaacson
    This autobiography of Steve Jobs is a myth buster about the  near perfect Mr. Jobs. It is a candid look at the perfectionist Jobs in his  passion for greatness at apple but identifies his follies as a human being  & his complex relationship with his wife, daughter etc. The book presents a  candid and balanced view of jobs & demystifies a complicated  personality. 
 “ All Creatures Great and  Small”, by James Herriot
“ All Creatures Great and  Small”, by James Herriot 
    One of the greatest light hearted books that I have read  about a young vetinary doctor who takes up an assignment in rural England as  the county's only vet. This is a hilarious account of how he deals with lives  around a variety of animals (with all types of ailments) in a rural setting  with some funny owners of these animals. This was not what this young vet had  bargained for after a stint at  medical  school.
     
   Recommended  Readings by Shikha Bagai
    Shikha is an alum from the PGPMAX Founding class. She works  with IL&FS as Vice President and is a part of the Corporate team of  IL&FS. She is also the CFO of IL&FS Securities Services Limited. By  education, she is a Chartered Accountant and a Certified Public Accountant  (USA) in addition to being a graduate of PGPMAX at ISB.
    
   “How Stella Saved the Farm”,   by Vijay Govindarajan and Chris Trimble
 “How Stella Saved the Farm”,   by Vijay Govindarajan and Chris Trimble
    This is a simple parable about making innovation happen. It’s  a story most of us can relate to in our everyday lives at organizations – be it  any type of organization. The story is about a farm in trouble and how a new  leader needs to overcome the challenge of growth. Challenges worsen with  selection of a new initiative and the threats of bankruptcy, being taken over  by a competitor can only be met if the team pulls together and successfully  innovates.
    The main characters in the story—Stella, Deirdre, Bull, Mav,  Einstein, Rambo, Maisie, and Andrea—are all like people we meet everyday  including our own selves.This book can be enjoyed by anyone and delivers eight  simple lessons to guide innovation initiatives to success.
    
   “Autobiography of a Yogi” by Paramahansa Yogananda
 “Autobiography of a Yogi” by Paramahansa Yogananda
    Autobiography of a Yogi is a spiritual classic about the  spiritual journey of Paramahansa Yogananda. The author’s spiritual quest  started early in life and was marked by miracles. In the book, the author talks  about a number of Indian saints and gurus that he was introduced to along his  journey. The first of the gurus that he writes in detail about is Lahiri Mahasaya  whose disciple later turns to be his own guru, Sri Yukteshwar. Yogananda later  spent many years in the ashram of his guru, and was trained in Yoga and  spiritual knowledge. 
    He spent years mastering a branch of Yoga called Kriya Yoga.  Yogananda later taught this practice to the western world by moving to USA and  teaching the techniques there.In this book he explains his relationship with  his guru, and his experiences at the hermitage in detail.
“Value -Added Selling”, by Tom Reilly
    “Value-added” is an  exhaustive view and approach to selling which focuses on the total value of a  product and not merely its price. It includes everything that goes into a  product, including organizational efficiency, after-sales services and other  inputs and processes, which most companies consider to be outside the realm and  definition of value, but is in fact essential to what makes a product valuable  for customers. In the long run, organizations are great because they deliver a  “valuable total experience” to their customers. How these companies deliver  such an experience is the idea behind the “value-added” organization and why it  works.