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I am pleased to share with you the second edition of our quarterly newsletter – SRITNE Spotlight. This newsletter is an attempt to keep our stakeholders informed about the various research activities and programmes carried out by the centre. We aim to highlight important updates on current research and other information about emerging technologies that you may find useful. The newsletter has been organized into the following sections:
  1. Research Spotlight
    1. Digital Ecosystem for Employment and Skilling
    2. Research Update: AI-Index Report
    3. Launch: Housing Price Index
  2. Programme Spotlight
    1. Vienna University - Global Week
    2. Leading Digital Business Transformation and Innovation – LIVE Virtual Programme (1st July 2021 – 31st July)
    3. Capacity Building at the Grassroots - Digital Literacy Programme
  3. TechTalks & Events
    1. TechTalks Blog by Sachin Kumar (Research Associate)
    2. Podcast with Shamik Sharma (Head of Digital Initiatives at Cure.Fit)
    3. Diversity & Inclusion Summit 2021
I encourage you to send your feedback and feel free to share suggestions about how we can incorporate more useful information as we continue to build this newsletter.
Best regards,
Deepa Mani,
Area Leader and Professor, Information Systems,
Executive Director -
Srini Raju Centre for IT & the Networked Economy (SRITNE),
Indian School of Business.
Research Spotlight
Digital Ecosystem for Employment and Skilling
SRITNE is in the process of building a large-scale ecosystem with an approach that addresses the gaps in the current Employment and Skilling processes by complementing them with Skill Passport and Data and Market Intelligence components, thereby launching a Digital Ecosystem that essentially comprises four major components:
  • Job Matching
  • Skill Passport
  • Skilling/Capacity Building
  • Data & Market Intelligence
As part of the Job Matching component, SRITNE is partnering with a technology consulting company to start with developing a business case and high-level technology roadmap that leads the way to design & develop a job matching portal.
As part of the Skilling/Capacity Building component, SRITNE is launching the below two skilling programs whose curriculum would be developed and delivered by globally renowned ISB faculty:
  • Business Literacy Program: This program gives learners across all educational backgrounds, industries and organizations, the means to contribute & improve their firm’s performance. The idea of this program is to teach the learners about a business, how its success is measured, and how they make an impact. By the end of the program, learners are expected to develop an ability to use financial and business information to understand and make decisions that help organizations achieve success
  • Behavioral Skills Program: This program enlightens learners with the most compelling corporate training strategy to impart the most sought out professional skills. It is an essential component for all corporate companies globally. It involves a blend of skills needed in interpersonal relationships, productive emotions, effective communications, and engaging attitudes. By the end of this program, individuals can analyse their present behaviour patterns and equips themselves with new skills required to develop new habits and eventually attain better results.
SRITNE is also in conversations with state government like Government of Telangana, Government of Andhra Pradesh, Government of Maharashtra, Government of Assam and various Employment Exchanges to explore collaboration opportunities for the launch of this digital ecosystem.
Update: AI-Index
Artificial Intelligence (AI) is reshaping businesses & lives. AI powers several key decisions such as detecting fraud, optimizing supply chains, and making personalized recommendations to customers. However, there is limited understanding and sparse data, particularly in the Indian context, on the size and scope of impact of AI on firms.
Therefore, there is a growing need to create a barometer of AI investments and activity in the economy. Such an AI Index would facilitate adoption and exploitation of AI in various areas including R&D, education, employment, start-up ecosystems, public perception, among others.
With respect to innovation, our mission is to study the pervasiveness of AI/ML deployment in research and development by examining the data on patent publications, scholarly research, and applications of AI.
Employment & Skills
Next, we look at online job postings, and how AI affects the job content across various states and cities in India. For this analysis, we have classified jobs as AI basis 30+ keywords as defined by Burning Glass Technologies (BGT), an analytics software company that provides real-time data on job growth, skills in demand, and labour market trends.
We monitor the growth of AI-based start-ups across the country to identify regions or cities that are emerging as AI hubs. For this, we used data from Crunchbase to identify AI start-ups from the year 2000 onwards. As adoption of AI technology increases within the start-up ecosystem across sectors, we will continue to monitor the growth of AI-related investments to determine which sectors are making maximal investment in the technology and growth of specific technology withing the AI space.
We hope that our observations will drive future research and enable researchers, industry executives and policymakers to further their understanding of the field of AI and respond better to its effects. Industry leaders who have access to such data on the technology have the potential to contribute to improve the quality of information related to AI, and the effects of its implementation across functions. We are hopeful that with fruitful partnerships with data-rich organisations, we will be able to develop a robust AI Index continually over time.
A comprehensive report on AI-Index will soon be released on our website.
Visit to know more.
New Project Launch: Housing Price Index (HPI)
In our previous newsletter we announced our endeavour to develop indices of economic activity, notably, consumption, employment and real estate, using multiple data sets and big data analytics at the highest possible spatial and temporal resolution in the informal as well as the formal sectors.
Our aim is to create partnerships with interested players in each sector to be an active contributor in determining these vital indicators for economic recovery.
In this regard, we are happy to share that our centre has signed a data partnership with a real-estate search portal to construct a “Housing Price Index” (HPI).
Real-estate sector plays a significant role in contributing to the Indian economy. The industry in India ranks second in the world in terms of generating employment for the people of India. Presently, real estate accounts for about 5% of India's GDP. The magnification of realty sector directly or indirectly depends upon the growth of corporate sector and infrastructural development.
We aim to generate:
  • Housing price index (HPI)
  • Housing Quantities Index
The Housing Price Index will be officially launched in the month of May in an exclusive virtual event with various stakeholders, academicians and industry veterans.
Follow us on Linked In, Twitter for further updates.
Programme Spotlight
WU (Vienna University) Executive Academy – Global Week
Professor Deepa Mani addressed students of WU Executive Academy at the virtual Global Week, where over 35 students representing countries including- Austria, Australia, Bulgaria, Germany, Hungary, Moldova, Republic of Korea, Russian Federation, Slovakia, Slovenia, South Africa, and the USA took part.
Partnering with WU (Vienna University) Executive Academy MBA programme, Srini Raju Centre for IT and the Networked Economy (SRITNE) at ISB, over the last several years, has brought to fore India’s expertise and thought leadership in IT and allied sectors. Every year, the latest and emerging concepts and technologies in the IT sector are brought to the fore, and students are offered new and fresh business insights on IT related subjects.
This year, considering the current global scenario, a Global Week was conducted virtually, with the India Immersion Programme completed on January 14 and 15. Other country sessions covered in Global Week 2021 included- China, Brazil, and Argentina. The Global Week program was a mix of academic sessions and virtual company visits.
SRITNE emphasized the transformative role played by IT in a range of decisions, including those affected during the Covid crisis, be it in business or government. Students would also be offered a virtual visit of the Startup Accelerator: Cisco Launch Pad and Novartis. The residency programme in its regular format will most likely be conducted in July 2021, depending on the travel policies.
Media Coverage: Telangana Today | Deccan News
Upcoming Programmes:
Leading Digital Business Transformation and Innovation (LDBTI) | July 2021
An executive education programme specifically designed to help leaders across all business functions to use digital technology to redefine value, innovate, shape culture, collaborate and grow. You will learn how to become a digitally savvy leader, ready for uncertain, open, and dynamic competitive environments. You will gain in-demand skills and learn how to optimise digital adoption trends across stakeholders, paving the way for digital transformation, creating new opportunities for innovation powered by digital.
Click here to download the brochure
Update: Capacity Building at the Grassroots – Digital Literacy Programme for Rural Citizens
With computers being more pervasive and ubiquitous, computer literacy and specific skills for effective use of digital technology become all more important.
SRITNE in partnership with CSC Academy is going to launch the Digital Literacy Program next week for the rural citizens, which aims to develop awareness, skills, and experience digital technology while keeping in mind the onerous differences in geographical locations, skill sets, exposure, and use of technology. It also helps in marketing efforts, better financial planning and frequent updating of services offered. This program is tailored to the rural citizen requirements and hosted & delivered through the CSC Digital Academy platform.
This broader approach to digital training will make it more utilitarian for the target audience to discuss and analyse, while also developing their digital skills. This program covers a wide range of digitalization courses starting from the fundamentals of IT, understanding the internet & social media to leverage digital marketing & digital banking services.
We are also conducting an impact assessment that will track the performance of the participant citizens following the training to identify specific focus areas for future training programs, amongst other interventions, that will drive sustainable growth in this sector. The study will revolve around the return on digital literacy training for different citizens in different stages. The assessment will be conducted in 5 chosen districts across men and women in varying age groups and villages, in three phases – baseline survey, midline survey and end line survey summing up to 10,200 surveys in total.
TechTalks and Events
New Blog:
A fresh outlook by our Research Associate – Sachin Kumar on how the Top 25 firms where the Indian workforce aspired to work in 2019 operated in 2020, accounting for the pandemic shockwave.
You can check out the blog on our site: SRITNE TechTalks
Technology is well-placed to redefine healthcare infrastructure in India and we will witness significant advancement in healthcare technology in future. The development in Indian healthcare infrastructure will be led by homegrown healthtech startups like CureFit.
Ashwini Mistry (Manager, SRITNE-ISB) in conversation with Shamik Sharma who oversees the digital initiatives at
Has the consumer behaviour with respect to fitness/wellness tilted towards digital in the course of the pandemic? (Transcribed)
Absolutely, I think during the lockdown we were all cooped up in our homes and our fitness routines had to be changed and adapted to the circumstances we found ourselves in. So, what we found was that there was a huge spike in all digital oriented services starting from e-commerce, also edtech and definitely true in fitness and wellness as well. People were working from home, talking to their doctors over tele-consulting platforms, ordering medicines online, even people who had personal trainers or small group classes in their clubhouse were now doing it over Zoom. So we have seen a huge shift across many industries towards online digital platforms.
What are the kind of technologies and investments that are going to be made in the HealthTech segments? Can you talk about incorporation of emerging technologies like AI, mixed reality, AR/VR (augmented reality/virtual reality) for creating more interactive and immersive fitness experiences? (Transcribed)
We use a lot of computer vision and other technologies to be able to understand your motion. We have innovated quite a bit on that aspect of it; But I think we are just scratching the surface in terms of what all technology can be applied here. Over the next few quarters or years, you will probably see us building out more and more things. But at a very general level, I think, there are two core pieces of tech that need to be built. Number one is better computer vision and being able to understand the body and postures, the number of reps you have done, how well you are mimicking the class...
Tune in to the podcast to find out which other interesting technologies can be integrated into healthtech platforms and how these platforms will be able to serve a fitness routine akin to the one you experience at a physical gym.
All of our podcasts are available here.
Annual Event:
Diversity and Inclusion Summit 2021 – Empowering Women in Technology
It is worth drawing attention to how global organisations are currently working towards maintaining its leadership in attracting more women into the technology workforce. According to a study, women now make up 34% of the IT workforce in India, with the majority of these workers under the age of 30.*
*Source: A report titled Women in Tech: India Leads the Way by 451 Research, S&P Global Market Intelligence
This year’s theme of the annual Diversity and Inclusion Summit hosted by Srini Raju Centre for IT and the Networked Economy (SRITNE) at the Indian School of Business, was to empower women in the technology sector. On-going research at SRITNE examines the biases against women in technological innovation. The research was primarily motivated by the need to discern the under-representation of minorities, specifically, women.
Speaking at Diversity and Inclusion Summit in ISB Hyderabad, Prof Deepa Mani, Executive Director, Srini Raju Centre for IT and the Networked Economy (SRITNE) pointed out that gender stereotypes and the implicit biases need to be broken.
“We are conducting research on women in technology and women on boards. In terms of diversity in boards, we find that gender diverse boards are more likely to focus on long-term value creation. Through this research, we are committed to contributing to gender diversity and inclusion, and enhancing the understanding of gender roles at workplaces.”
The summit saw an exclusive panel of women HR leaders and an inter-disciplinary group of women leaders from industry, government, start-up ecosystem and academia to ideate on ways to eliminate the barriers and biases and address the challenges that limit women from seeking leadership roles. The summit was held in a LIVE virtual format.
Professor Chandrashekhar Sripada, Clinical Professor, Organisational Behaviour, ISB, steered an interesting conversation with Avantika Susan Nigam (Director & Head of HR, Pepsico India), Kiranmai Pendyala (Head HR, Western Digital) and Rajita Singh (Head HR, Broadridge), exploring real-life examples of employees during the remote-working phase.
Ms. Isha Pant, IPS (DCP, Command Centre, Bengaluru City Police) said, “Women should not be treated as statistics. That mindset has to go. It is the case in many organisations and that needs to change with women-friendly infrastructure and women-friendly policies.”
Among the key speakers were Pradnya Desai, Managing Director, Accenture India and Sruthi Kannan, Head of Cisco LaunchPad.

About us
Srini Raju Centre for IT and the Networked Economy (SRITNE) is a multi-disciplinary research centre aimed at fostering rigorous and relevant research, education and outreach that advances our understanding of how Information and Communication Technologies (ICT) create value for business and society. The core activities of SRITNE are as follows:
  1. Research that addresses practical and policy questions related to the effective ICT selection, adoption, & exploitation
  2. Education that trains future leaders to leverage ICT for competitive success
  3. Dialogue with academics, industry, government and students though speaker series, conferences and symposia
For more details contact:
Ashwini Mistry:
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