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Bhishm Chugani
Class of 2006
Associate Director - Business Development
Indian School of Business
Describe your fondest memory at ISB
The scenario is as follows:
Five of us are just twelve hours away from a deadline to submit our entry for the Thunderbird Global Innovation Challenge, for which we need to plan IBM’s next growth strategy. One of us is making spiked “shikhanjee” for the other four. Another suggests that IBM should take a share in their client’s revenues and become a partner for growth. All of us, high on “shikhanjee,” agree! We work through the night, amidst a lot of banter, and submit the solution at seven in the morning. We then have breakfast and sleep through the day. A few days later, we are announced as the top entry in the preliminary round. The subsequent 60-hour trip to Phoenix-Arizona and back, for the finals, is another story altogether!
With the knowledge and experience gained at ISB, when looking back, tell us something that you would have done differently while you were a student here?
I secured a job in a role and function very different from what I had done before ISB. Looking back, I should have spent more time researching the contemporary aspects and soft skills required for my role, function and industry before starting the assignment.
In your personal life, how have you changed post-ISB? Do you see yourself doing something differently because you went to ISB? What has left a lasting impression?
If you take a rubber band and stretch it just until its breaking point and release it, the shape of the rubber band changes forever. It becomes more supple and pliable. ISB did that to me. I can’t see a feature film today without turning it into a case study, from which there is something to learn. I cannot see an advertisement without thinking of the thought process that went into making it, who it is targeted towards and how it aims to increase sales.
How do you think ISB has contributed to your career growth?
The programme at ISB allowed me to meet people from different professions, evaluate career options, equipped me with the necessary tools to succeed in them and respectable credentials valid across industries..
If you have to sum up ISB in one word:
Transformational