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INDUSTRY WATCH

Global ICT Spending in the Education Sector: The ICT Spending in the Education sector is the spending incurred in the deployment of IT infrastructure in elementary and secondary schools, colleges and universities, and centers of specialized learning. The components are IT software, IT hardware and IT services. With the evolving education processes, the teaching process has become more dynamic and interactive with the help of ICT infrastructure.

Strategic Analysis of Medium- to Heavy-duty Hybrid and Electric Commercial Vehicle Market in China and India: Global penetration of hybrid and electric CVs is expected to grow from 0.2 percent in 2009 to 5.8 percent in 2020; China and India are to contribute 31.5 percent of Global Component Revenue of $605 Million by 2020. China is to Emerge as the Second-largest Global Producer of Hybrid and Electric Commercial Vehicles, and the bus segment is to show the highest penetration rate in India.

Emerging Ingredients in Functional Soft Drinks: Functional drink can be defined as a product that provides benefits beyond basic nutrition by way of added components and that may prevent disease or promote health. The functional drink market consists of sports drink, energy drinks & nutraceutical drinks. America holds the key position for this market. The functional foods and drinks market is being driven by the aging population, health awareness and education on nutritional benefits, natural and “feel the benefit”.

Global Social Media in the Medical Devices Industry: Social media has become an integral part of medical devices industry. The main reason to use social media is to get in touch with colleagues. The most widely used sites are Facebook & LinkedIn. The main benefit is its high marketing potential, since it is a low investment tool. The medical device professionals use social media platforms to gather information about competitors.

Indian Media- Taking control of the last mile: Indian TV distribution market is the third-largest in the world, with 146m TV households, pay-TV penetration at 80% and the potential for subscription revenue. The Indian pay-TV market, which is dominated by analogue, is set to transition to digital addressable system (DAS) this year.

ARTICLE ALERT

Empowering Women Through Social Entrepreneurship
: The unique contributions of women entrepreneurs to business and society in increasing day by day. Many a times the entrepreneurial efforts by women have gone unnoticed, and their contributions have been underappreciated. Women around the world are creative and hardworking, and they will find ways to gain access to the resources they need to care for their families.

Marketing Meets Web 2.0, Social media, and Creative consumers: Implications for international marketing strategy : The 21st century has brought both opportunities and challenges in our global, boundaryless world. Importantly, managers face a dynamic and interconnected international environment. As such, 21st century managers need to consider the many opportunities and threats that Web 2.0, social media, and creative consumers present and the resulting respective shifts in loci of activity, power, and value.

Brand Love: Over the past few years the consumer research has shown a burgeoning interest among the consumers- "love" for brands. Brands that become valuable and trusted resources, as sources of expertise and advice, are possibly most able to create and leverage a feeling of anticipated separation distress if the brand were to go away.

Learning from Failures or Failing to Learn: Innovation is a trial and error process in which both successes and failures contribute to knowledge creation and destruction. Patents covering successfully completed projects (i.e., leading to drug launch on the market) receive more citations than those associated to failed (terminated) projects, which in turn are cited more often than patents lacking clinical or preclinical information.

The Power of an Independent Corporate Center: The corporate center is the logical owner of a company’s resource allocation process. Even many centers that now lack the structure, organization, or capabilities to play this role fully can materially boost their effectiveness with a few modest changes.

ARTICLE ALERT

Columbia looks to Latin America for EMBA students: Following the closure of its joint EMBA programme run with the Haas school at UC Berkeley, in California, Columbia Business School has launched a programme for the Americas - the US, Canada and Latin America. The programme will be taught largely in New York. Haas announced in March that, following the closure of the joint EMBA with Columbia, it will run a single degree EMBA programme in San Francisco.

Risk-takers remain upbeat - In spite of the downturn MBA graduates are staying positive about prospects for their own companies: The survey of more than 500 entrepreneurs who completed their MBA degrees in 2007 and 2008 confirmed the confidence of recent graduates who now run their own companies, despite challenging economic conditions. In total 98 % of survey respondents said that their MBA was useful in preparing them to run their own company, with more than half describing their degree as “extremely useful”.

Henley is latest UK school to join Middle East Gold Rush: Henley Business School has become the latest UK institution to join the potentially lucrative dash to establish executive education teaching in the Middle East. The school, part of the University of Reading, has formed a partnership with the UK company Future Learning, which has operations in Dubai, to teach executives in the region.

Harvard Business School Announces New Executive Education Program for Small Business Leaders: Harvard Business School (HBS) has announced a new Executive Education program, Leading Your Small Business through Its Lifecycle, running June 24--27, 2012 on the HBS campus. Designed for leaders of small businesses at various stages of their company lifecycles, this innovative program will empower participants to better implement financial management best practices for their firms.

Columbia’s Manhattan Ville project receives $25m fillip: Columbia Business School has received a second major donation towards its new Manhattan Ville Campus in New York. The $25m has been donated by Leon Cooperman, chairman and chief executive of Omega Advisors, and a Columbia alumnus of the class of 1967.


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