Marketing and Communications Update | Indian School of Business
Dear Colleagues: ISBInsight is the flagship research quarterly of the Indian School of Business. Over the years its subscription and readership
has grown manifold. It’s availability on multiple channels has helped in this. We took
ISBInsight online in 2014. Last year we brought it on to your handphones with the
ISBInsight mobile App (iOS & Android).
We have now taken the next step. We bring you
ISBInsight as a flipbook providing you a near print-like reading pleasure. This option was developed in house taking digital execution to the next level.
Meanwhile the ISBInsight mobile app
Android) continues to be available where readers have access to the full archives.
Last week, PGP Class of 2016, PGPMAX Class of 2015 and MFAB
Class of 2015 graduated from the school. Chanda Kochhar, CEO &
MD of ICICI Bank, and Rahul Bhatia, Group MD, Interglobe
Enterprises, were the chief guests of the events at Hyderabad
and Mohali campus respectively.
Click here to view the media coverage.
We also had N R Narayana Murthy visit our Hyderabad campus for
the second session of the Dean’s Speaker Series. Mr. Narayana
Murthy was conferred with the first ISB Honorary Distinguished
Fellowship at the event. The announcement was covered widely in
Click to have a look at the media coverage received.
A Q&A session followed the honoring ceremony where Mr. Narayana
Murthy took questions from the members of the audience in Mohali
& Hyderabad. In case you missed the event you can watch the full
video of the event here
Adding extra coded text to the end of your campaign
URLs helps tracking the success of the marketing
campaign. E.g. refer this
Tagging advertisements and banners links placed on
your email, social media or on other website with
the above UTM parameters(source, medium and
campaign) facilitates monitoring which sites are
attracting the most traffic.
Analytic programme like Google Analytics evaluate UTM
code to assist you in determining how effective
marketing campaigns are and whether you should
continue using them.