What we do
 
 

Message from the Senior Associate Dean

 

It seems like yesterday when the Business Analytics programme started at ISB. From hallway conversations with faculty, staff and industry, it has come a long way to become a rigorous programme that is rated among the best in India. The credit goes as much to the school as it does to the students and employers who have embraced the program and appreciated the value delivered through it.
 
I feel Analytics itself has taken center stage in many ways. It is no longer the privy of a few scientists/ researchers but a powerful tool for the many. Whether it is policy or marketing or operations or finance or HR, everyone now-a-days says show me the data! My conversations with industry leaders have identified Analytics as a core skill that is needed not only for competitive advantage but also for survival in the Digital Era.

 
 
Research

Sudhir Voleti, Assistant Professor with the marketing area at ISB, shows a novel use of “Inferring Firm Performance through Analytics in Latent Strategy Spaces”. Firm performance is complex to determine and traditionally uses metric variables to proxy for particular aspects of firm strategy.

Alumni Spotlight

In the first edition of our newsletter we take the pleasure in featuring the accomplishments of our alumni from the founding class of CBA programme, Mr. Karan Nangru, CTO, Xebia. Karan shares with us how the program and ISB network has helped him to grow not only professionally but personally as well.

Capstone Project

Capstone projects form a key part of the CBA learning objectives. This is where students work on a real-case business problem sponsored by an organisation. Students from batch 2 of the programme, Amit Kumar, Immanuvel Vasanth, Gopi Chand Parupalli, Laxmi Nageswari were awarded one of the Best Capstone Project award last year.

We thank Bicon Foundation for supporting the development of the CBA programme.

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CBA team looks forward to your continued engagement with the programme.

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